A Multistore Magento website created in a new storefront to streamline eCommerce functionality with a new look and feel that modernises the brand and improves the customer journey.
About This Project
A client who has been working with us regularly since we started over 12 years ago, approached us to redesign and build their flagship Target Feeds website. Using Magento, we created a website design in a new storefront that brought a fresh new look and feel.
We began with a redesign of the existing brand to maintain a competitive edge, incorporating this into a new layout to help the customer navigate easily and create a clear user journey. Magento allows straightforward management of stock, controlled easily through the admin panel with products categorised accordingly. An extensive content management system also allows our client to easily edit their content.
During the build, we made use of GIT source control to ensure core code was retained and not overwritten. Integration with SagePay creates a seamless, secure, PCI Compliant payment process.
Following extensive testing, the new website was SEO optimised. This included an effective URL migration to ensure retention of existing value from the pages.
The final launched website has a responsive full width design for optimal marketing and user experience. Conversion was a consideration throughout the project and the new website benefits from Enhanced Conversion Rate Optimisation.
We have been working with the team at Verve for a number of years now and we are always impressed with their professional and friendly service. They have fresh ideas when it comes to design and are able to offer user friendly solutions to create easy to manage sites.
Becky Hollows - Target Feeds
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