April 24, 2018

Why you should consider WordPress

WordPress has evolved throughout the years into one of the most popular and versatile Content Management Systems (CMS) around today, is flexible enough for any kind of website and is only limited by your own imagination. According to a recent survey, this popular CMS platform now powers 22.5% of all websites on the internet and is used by some of the biggest companies in the world today including: Google, Facebook, Bloomberg, LinkedIn, eBay, and more.
 

Why we recommend WordPress

Being the largest and most effective CMS around today, WordPress has become the go-to platform if you are looking for a content managed website. With more and more people seeing the advantages of using WordPress we can only see this already popular CMS platform growing in popularity, as people have realised the importance of responsive accessibility for all screen sizes, security, and the ability to create dynamic content to keep your audience engaged.
 

So here are some reasons why here at Verve we believe WordPress to be one of the best CMS on the market today and why you should consider using it too.
 

Easy to use

Do I need to be a Web designer to use WordPress? The simple answer is no! You don’t need to know any complicated web coding languages, because once your website is set up using the WordPress CMS it gives you a powerful easy to use WYSIWYG (What-You-See-Is-What-You-Get) text editor where you can write text upload images, add videos and more, so you can concentrate on the importance of telling your story, and leave WordPress to look after the rest.

 

Flexible

WordPress is an incredibly versatile platform. With it, we can create pretty much any type of website you can imagine and make it viewable on any size of screen. WordPress also makes it very easy to create your own dynamic content giving you more control over the way you talk to your audience.

 

Editor vs Code

As we said earlier WordPress is a very flexible CMS platform which makes it incredibly easy to make everyday changes on the fly, with very little effort or training. So It doesn’t matter if you are a skilled web developer or someone who just wants to post great content. When using WordPress there are two ways to customize your content, you can either use the powerful built-in text editor or edit the web page code. Let’s look at the two ways of customizing your content.

 
Text editor:

The WordPress text editor is a powerful tool and is intuitive to use, it makes creating or editing your content very easy. With this powerful editor, you can upload images, videos Url or embed web content in iframes with very little effort.

Code View:

Alternatively, if you are comfortable with web coding you can customise your content by editing your web pages code. For those who are new to CMS, it may seem difficult at first however after spending some time with a WordPress site you will soon learn some basic code functions which will give you even more flexibility to further customise your content.

 

Multimedia Support

When using WordPress you should not think you are limited to writing or editing text. WordPress comes with its own built-in support to handle every modern day media type, such as audio, image, and video. So adding these different media types is made incredibly easy so you can keep your content dynamic and your readers engaged.

 

Application Integrated

By default, WordPress has a lot of inbuilt functions, but enhancing the user experience can be further achieved with the addition of plugins. There are over 40,000 plugins available for WordPress.
Here is a list of some the most popular plugins in use today:

  •    Contact Form – Contact form 7
  •    Email Marketing – MailChimp
  •    Social media integration – Media share buttons
  •    SEO – Yoast
  •    Security – Wordfence

All modern day search engines show and rank websites in search results on the basis of various predefined parameters called Algorithms. The more parameters you fulfil, the better your website will rank. The good news is that WordPress can take care of some of your SEO responsibilities for you with great plugin’s like SEMrush, SEO Ultimate and Yoast, leaving you to concentrate on the importance of what you want to say.

 

Responsive

Google is now penalising sites that aren’t mobile-friendly by ranking them lower on their search engine results pages (SERP). With WordPress, you don’t have to overhaul your entire site or have different versions of your site to make them accessible on different sized screens, since WordPress sites are adaptable to a responsive nature.

 

Safe and Secure

WordPress is developed with security in mind, so it is considered to be one of the safest CMS platforms on the market today. Giving people peace of mind knowing that their content will be safe and secure. More than 22.8% of all the websites on the internet are built with WordPress and WordPress release regular security updates to protect you from any sort of new vulnerability.

Here are some of the best practices we use to ensure our clients are kept safe:

  • Regular use of security tools such as iThemes Security plugin
  • Only use plugins from WordPress.org.
  • Test our websites in beta before going live.
  • We will keep you updated with any new risks.

 

WordPress Mission statement – 2018:

“WordPress is software designed for everyone, emphasizing accessibility, performance, security, and ease of use. We believe great software should work with minimum set up, so you can focus on sharing your story, product, or services freely. The basic WordPress software is simple and predictable so you can easily get started. It also offers powerful features for growth and success.”
 
Here at Verve, we couldn’t agree more!
 
View our latest WordPress site builds in our portfolio

Edward Fellows
Digital marketing Executive
Website Optimisation
Google Analytics
Google Adwords PPC
Search Engine Optimisation
Social Media Management
t: 01743 360000
e: [email protected]

Edward is one of Verve's Online Executives, who has developed an excellent working understanding of all things Digital. Edward has a wealth of knowledge and understanding of Optimising Website Designs, and Content for modern day online requirements.

In his spare time, Edward likes to try and keep fit and enjoys being out in our beautiful Shropshire countryside.

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