April 10, 2018

Magento 2 Launches it’s own One-Click Instant Purchase

Thanks to the latest Magento 2 commerce update 2.2.2, Verve now have the ability to bring a one-click payment method to all of our Magento 2 Ecommerce sites.

 

Amazon has finally got serious competition

Amazon has had an exclusive ownership to use the one-click checkout process for over 10 years, which has made the experience of purchasing products from Amazon a very simple and effective one-step process. As of September 2017 this monopoly is finally over.

 

Magento – One-Click Checkout

Following expiration of Amazon’s patent, merchants are now free to offer their customers a better way to purchase online. Magento have been the first to come up with a new similar payment system to help customers to purchase items as simply as possible. Magento has called this one-click system ‘Instant Purchase’.

 

Magento 2 Instant Purchase Feature

 

 

How does it work

Customers who are logged in, would only need to click on the ‘Instant Purchase’ button on a product they would like to buy, and then they are taken directly to the confirmation of purchase page. Because there is no need for additional information such as payment details and the shipping address, case studies have shown this can speed up transactions by as much as 90%.

 

Magento Instant Purchase

 

Pro’s & Con’s

Of course, there are some B2B sites where this might not be so beneficial, as they may have customers who want to make regular orders of multiple of products at one time. But if you are regularly selling single products then this is a must, as I’m sure you can see the benefits to using this new payment system, as this will not only decrease the friction found in the traditional checkout process, but it will also increase impulse buying and will lead to higher conversion rates.

 

Our Conclusion

Here at Verve we are excited about this new feature and the possibilities this new payment system will bring. We think Magento has done a great job and feedback so far has been extremely encouraging.

If you would like to know more please get in touch

Edward Fellows
Digital marketing Executive
Organic Search Optimisation
Social Media Marketing
Google Adwords PPC
Google Analytics
t: 01743 360000
e: [email protected]

Ed is Verve's Digital Marketing Executive and specialises in increasing the visibility of our client's web pages in major search engines such as Google. Ed has a wealth of SEO knowledge and is a Google Certified Partner carrying certification for both Google Adwords and Google Analytics.

In his spare time, Ed enjoys mountain biking, golf and reading alongside most health and fitness activities.

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