Branding, digital marketing, print & web design for the Shrewsbury based same day courier company that delivers more than just the goods
About This Project
DMR are a same day courier service based in Shrewsbury. We have been working with Managing Director Derek at DMR since he launched his business over 10 years ago. We've watched DMR grow from a sole trader through to a successful small business with a significant number of employees and vans. As well as branding, digital marketing and print work, we have also worked on several websites over the last few years.
With the development and evolution of their company, it was felt that the existing branding was in need of a refresh to bring it back up to date.
Our solution was to refresh the branding whilst remaining sensitive to DMR's established identity. To achieve this we modernised the typography, introducing a sleek, new typeface that is evocative of being on the road. We also introduced italics to create a sense of movement and speed. In order to create a more contemporary and friendly feel, we lightened the brand colours with a new shade of blue.
Following the brand refresh, we have been working to promote the brand using a mix of marketing tools – from Email Newsletters and Search Engine Optimisation (SEO) to more traditional print marketing tools such as business cards and newspaper advertisements. We are also in the process of updating the main website to be consistent with the new branding.
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