A recent study in the US (by Flurry) has discovered that for the first time ever consumers are using their smart phone apps more than they are surfing the web. On average people are spending 81 minutes per day using mobile apps and 74 minutes per day web surfing. What is very interesting is that the two categories that dominate mobile app usage are games at 47% usage and social networking is 32% of all usage.
There are a number of areas that you must consider when thinking about developing a website. Whether you are starting a brand new site or updating an existing one, these areas must be addressed to gain the maximum return on investment.
