In September 2010, it was apparent that the 'over 55' users of Facebook did not really engage with brands. Surveys suggested that only 25% of them had 'liked' a brand (research by Wedbush Securities reported), compared to nearly two thirds of the '18 to 34' users.
By April this year nearly 50% of the 'over 55' users were engaging and connecting with brands and were 'liking' them. This age range of users also represent the fastest growing segment on social media sites like Facebook.
