Keywords

A recent survey by eCommera found that 42.6% of UK consumers buy something online at least once a week. This figure will only get higher as tablets, smartphones and internet enabled TV's spread in popularity.

Linking your site to other, preferably complimentary sites, and creating back-links from as many of those sites to your own is only a part of the continuous Search Engine Optimisation (SEO) process. The linking has to be tied in to the key words and phrases you are currently targetting, carefully researching and choosing those key words and ensuring they are embedded behind your site and in the public text view. Even the embedding of the keywords and tags is Google sensitive, too many and you will be overlooked and repeating keywords on all your pages will create the same outcome.

SEO is a constantly changing discipline. Did you know; that the way users search the internet changes dramatically over time, we no longer type in generic terms, we are now more specific, particularly geo-specific, with our searches.

The choice of keywords is paramount to the difference between average SEO and excellent SEO, if you don’t research your keywords professionally you could be spending wasted time, resources and money. If your chosen keywords have over 300,000 competitors it could take up to 12 months of determined SEO to rank your site for those keywords.