Google

SEO – The Essentials

There are essentially four key elements that you should be worried about when thinking about an SEO campaign.

Google just got faster & easier

Google is rolling out a new and more intuitive format for it's sitelinks, features they claim will expand and improve their original sitelinks.
These changes will be rolling out globally over the next few days in all supported languages to anyone using a modern browser, such as Chrome, Safari, Firefox or IE 7 and above.

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Google spends big

Google have just agreed to buy mobile phone business Motorola Mobility for £7.7 billion in a cash deal - I don't think they actually walk in with suitcases filled to the brim.
The acquisition will be their first entry into the hardware sector and will and will lead to ever greater competition with Apple and Microsoft.
Google developed the Android operating system for Motorola Mobility which runs on a number of consumer products launched by Motorola, including the Droid smartphone and the Zoom tablet.

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More from Google Analytics

The Social Engagement reports allow you to see how people share content on your site via social actions. Examples of social actions on your site that can be tracked include Google +1 button clicks, Facebook 'Like' and 'Send' interactions, and Del.icio.us bookmarks.

Three reports help you analyze the sharing and social activity on your site.

See more at Google Social Engagement Analytics

Mastering the Dark Arts!

SEO is a constantly changing discipline. Did you know; that the way users search the internet changes dramatically over time, we no longer type in generic terms, we are now more specific, particularly geo-specific, with our searches.

The choice of keywords is paramount to the difference between average SEO and excellent SEO, if you don’t research your keywords professionally you could be spending wasted time, resources and money. If your chosen keywords have over 300,000 competitors it could take up to 12 months of determined SEO to rank your site for those keywords.

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