SEO is a constantly changing discipline. Did you know; that the way users search the internet changes dramatically over time, we no longer type in generic terms, we are now more specific, particularly geo-specific, with our searches.
The choice of keywords is paramount to the difference between average SEO and excellent SEO, if you don’t research your keywords professionally you could be spending wasted time, resources and money. If your chosen keywords have over 300,000 competitors it could take up to 12 months of determined SEO to rank your site for those keywords.