We have found the below 5 steps targeting business owners to boost their social media literacy - and boost their business!
1. Understand that relationships with customers, staff, suppliers, distributors and other business contacts extend beyond the four walls of your office. Whether you agree with the idea of social media or not, millions of people around the world use social networks every day and if you own a business, social media literacy is a must.
Engagement with your audience is one of the great advantages of social media marketing, but creating meaningful conversations is as much an art as it is a science. Engagement increases brand loyalty and public conversations can serve as free advertising.
The Social Engagement reports allow you to see how people share content on your site via social actions. Examples of social actions on your site that can be tracked include Google +1 button clicks, Facebook 'Like' and 'Send' interactions, and Del.icio.us bookmarks.
Three reports help you analyze the sharing and social activity on your site.
In September 2010, it was apparent that the 'over 55' users of Facebook did not really engage with brands. Surveys suggested that only 25% of them had 'liked' a brand (research by Wedbush Securities reported), compared to nearly two thirds of the '18 to 34' users.
By April this year nearly 50% of the 'over 55' users were engaging and connecting with brands and were 'liking' them. This age range of users also represent the fastest growing segment on social media sites like Facebook.
Reports from the US say that Facebook is likely to go public in the first quarter of 2012, with an estimated IPO valuation of more than $100 billion. It is the most closely watched private companies in the world. Even a valuation at $100 billion is 50 times it's estimated revenue last year.
Please take a couple of minutes to have a look at this YouTube video. The statistics about the rise in the use of social media and how it affects the marketing of your products are amazing. Facebook is now number one most viewed site on the internet above Google.