Search Engine Optimisation (SEO)
OK, so you’ve had your website designed by Shropshire based Verve. It’s content rich, clear to navigate and tells potential customers about what you do, it could be an eCommerce site or a visual tool to market your business. But how will SEO help you?
What is SEO?
You want your site to be the first site customers come across when searching keywords. It’s quite technical but search engines have ‘spiders’ that crawl your site looking for keywords, links, relevant words, indexed databases and the like. The spiders create a ‘score' for your site which then helps push your URL to the top of the ranking.. The LAST thing you want is to have a beautifully designed site that sits somewhere on page ten of Google!
SEO became a real buzzword during the late 90’s. Web developers found that the more relevance and keywords that the site contained, the more the spiders would crawl and help push the site up the search engine rankings.
How we work SEO...
At Verve, with our years of experience in both design and development of sites we really know how to get your site to the top of the rankings. We only use ‘white hat’ methods because it’s the RIGHT way to develop your site so that good SEO can be sustained. Doing SEO the right way from the beginning will improve your search engine positioning and help your webpages to build a trusted Google page rank. However, doing SEO the wrong way (using ‘Black Hat’ methods) could see your website blacklisted which would push your website further down in Google’s listings.
We don’t push for pay per click and we don’t ask external programmers to do the work for us, we do all the design and programming in-house using our experienced web programmers and creative team.
SEO is part of the concept of a site. Ensuring the design and development follows a proven strategy to ensure the programming and coding of the site is ready for SEO as soon as the site is launched. We talk through SEO with you at the very first stages of designing your website.
We can write the copy for your website for you. We know the ‘marketing speak’ and can ensure that the web text is not only easy to read and well written, but we also know how to make the best use of relevant key words to help SEO from the outset.
We guide our clients to ensure that website copy is content rich and relevant. We also guide our clients so that they are fully educated to update their site regularly, keeping a site fresh and up to date using content management for clients to update the site themselves, ready for those little spiders to start crawling and push your site to the top of the search engine rankings.
Although we can’t guarantee sales, we can guarantee that we can design and programme a website that is set up for full SEO and get you to number one of the Google rankings within six months of your site going live.
Give us a call so we can discuss SEO in more detail ...click here to contact us.