December 14, 2015

Why eCommerce? Our Top 5 Reasons To Start An Online Store

Why eCommerce? Our top 5 reasons to start an online store

Today, with the Internet so accessible, an online store is a great way to connect with a wide audience. Whether you have a shop on the high street or want to start an ecommerce store, take a look at our top 5 reasons to persuade you that online is the way forward!


1. 24 hour marketplace

Whilst high street stores have opening and closing hours, setting up your ecommerce storefront makes your products or services accessible 24/7. An investment in bricks and mortar can be beneficial in creating a location but so can a great domain name paired with online marketing. The saying ‘earn as you sleep’ most definitely applies.


2. Accessibility

Access to the Internet across the world has dramatically increased over the years and continues to do so with a huge rise in potential customers for your products. Recent statistics suggest that of those with Internet access, 80% have made an online purchase. By 2018, ecommerce is expected to grow by 13-25%.

With more and more people choosing to use mobile devices to browse sites, a fully responsive online store will maximise your chances of success.


3. Easy to manage

The most important part of your ecommerce store is selecting your products. After that, the options available for getting set up online are endless. After choosing your platform, and getting set up, tools and online resource make running your online store straightforward from pricing through to monetary transactions and promotions all from the comfort of your own home.

With a powerful eCommerce platform such as Magento, you have a full store owner’s toolkit at your fingertips to manage your products, promotions and orders for maximum effect.


4. Cost effective marketing

A high street store, print, signage- all costly ways of ensuring that your business gets recognised. With so many options available online from social media to PPC and SEO, it is easy to see why more expensive marketing methods are in decline. Once your store is set up, taking advantage of low cost and even free marketing options couldn’t be easier!


5. Follow up/future conversion

When someone walks out of a shop without purchasing, they may or may not return to buy. Online shopping works the same way and abandoned shopping carts are all too common. The difference is that online there are a variety of tools that allow you to remarket depending on what the customer might have viewed- the perfect way to bring people back to your site.

Whether you are new to ecommerce or considering moving to a new platform, at Verve we are perfectly equipped to assist you from setup through to training and marketing your site. Contact us today to find out how we can help you.


Visit our portfolio now to see a range of eCommerce sites built by us.

Mike Harris
Digital Marketing Manager
Conversion Optimisation
Organic SEO
PPC Advertising
Content Marketing
Social Media Management
Email Marketing
t: 01743 360000
e: [email protected]

Mike is Verve's Digital Marketing Manager and has over 10 years experience in the digital marketing industry. He is a Google Certified Partner specialising in Organic SEO and PPC Advertising. Mike's passion is for following new trends and seeking out a vital edge for his clients.

Mike enjoys fishing and watching football but most of his spare time is taken up pursuing various activities chosen by his daughter including soft play and tea parties.

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