Ofcom's latest research
Ofcom has just released a 341 page report on telecommunication trends in 2011, below are some very interesting statistics regarding smartphone usage.
- 37% of adults and 60% of teens admit they are highly addicted to their smartphones.
- 81% of smartphone users make calls every day compared with 53% of regular users.
- 23% of teenagers claim to watch less TV and 15% admit they read fewer books as a result of their smartphone use.
- 51% of adults and 65% of teens say they have used their smartphone while socializing with others.
- 23% of adults and 34% of teens have used their smartphones during mealtimes.
- 22% of adult and 47% of teens admitted using or answering their smartphone while in the bathroom.
- 58% of adult males owned a smartphone compared with 42% of females.
- Among teenagers, 52% of females use smartphones compared with 48% of males.
- The majority of adults (32%) identified Apple's iPhone as their favorite device, while the majority of teens (37%) prefer the BlackBerry.