December 14, 2017

A Month In Search: November 2017

Google Mobile Rolls Out Curved Results Boxes

Since 2013, the design of Google mobile search results has stayed pretty much untouched, however recently many users have noticed some changes in the design such as a curved boxed design that houses their search results and a wider search bar.

Google recently confirmed the update, stating the below;

We’re constantly working to improve your Search experience. That means not only introducing new features for exploration and discovery, but also enhancing the look, feel and design of search results. Now we’re rolling out an update to mobile that includes a wider bar to enter your search queries and a simple, white background which helps elevate and declutter the content from the web as you browse.”

 

Google mobile curved search results

 

Facebook Sets Its Sights On Rivalling Yelp With The Launch Of Facebook Local

Facebook has refurbished and is relaunching its Facebook Events app and is aiming more focus on the local search environment. Facebook Local will be available on iOS and Android and will provide users with the facility to search for places and events. The real bonus feature will be the ability to return results to users factoring in their friends on Facebook such as a search for a restaurant could return results of restaurants liked or checked to by your Facebook friends.

Facebook local app for Android and iOS can be downloaded here when available.

 

Google Rolls Out Promotion Extension For Adwords

Around 1 year ago many Adwords advertisers noticing a promotion extension being tested with Adwords. When the new Adwords interface launched some advertisers noticed the promotions extension was available, but now Google has confirmed a global roll out for all advertisers.

Promotion extensions allow advertisers to display specific offers with their text ads and as an extension they do not need to create seperate ads to do so. You can include a percentage off, a promotional code and an offer period.

 

adwords promotion extension

 

Google Bug Showed Recent Search History By Default

Many search advertisers assumed Google had rolled out a previously tested feature earlier in November when recent search history started to appear by default upon the load of the Google search homepage. Google had previously tested a feature which immediately displayed recent searches underneath the search box when the user clicked in the search box field, however this was not rolled out. Google confirmed that the latest appearance of the feature was likely a bug and should not have been displaying search history by default upon the launch of the page.

 

Mike Harris
Digital Marketing Manager
Conversion Optimisation
Organic SEO
PPC Advertising
Content Marketing
Social Media Management
Email Marketing
t: 01743 360000
e: [email protected]

Mike is Verve's Digital Marketing Manager and has over 10 years experience in the digital marketing industry. He is a Google Certified Partner specialising in Organic SEO and PPC Advertising. Mike's passion is for following new trends and seeking out a vital edge for his clients.

Mike enjoys fishing and watching football but most of his spare time is taken up pursuing various activities chosen by his daughter including soft play and tea parties.

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