July 13, 2017

A Month In Search: June 2017

A Month In Search: June 2017

 

A lot has happened in the world of search during June 2017. Verve has rounded up some of the highlights for you to digest.

 

Local Listings Overview Now Has Two Tabs

Google has been testing a two tabbed view for the overview section in local listings recently. The two-tabbed approach split data into two columns. The first column holds the business overview information housed under the first tab. The second column holds business reviews and is housed under the second tab. Google has now officially started to roll out this new view. If you don’t see this view for your local listing overview you will do pretty soon.

 

Google local panel two tabs

 


 

The 2017 Periodic Table Of SEO Success Factors Is Here

Since 2011, Search Engine Land has been producing an SEO periodic table of success factors. They released a new addition to the public back in 2013 and again in 2015. The latest edition is the 4th of it’s kind and acts broadly as a guide to the important factors marketers should concentrate their search engine optimisation efforts on. The guide avoids going into great detail on subjects such as ‘how long your meta title should be’ or ‘where you should position your html title tag’, but does help you decide what you should be spending your time and resources on. Overall there are 35 individual factors which are split into 7 classes covering;

• Content
Architecture
HTML
Trust
Links
Personal
Social

You can download the periodic table of seo success factors from search engine land via the link below.

2017 Periodic Table of SEO Success Factors

2017 SEO Periodic Table

 


 

SEO – The Movie

A new documentary has been created and released by John Lincoln, CEO of Ignite Visibility, which features stories from some of the early influencers of SEO. Pioneers such as Danny Sullivan (Search Engine Land) and Barry Schwartz (SEO Round Table) discuss topics such as past Google algorithm updates, Page Rank and how SEO was performed in the early days.

Take a trip down SEO’s memory lane and enjoy the video below.

 

 


 

Ranking signals point towards a Google algorithm update around 27th June

Notice any movements in your search engine rankings around 27th June? Many top industry figures have suggested there is strong evidence to suggest a Google algorithm update recently and some claim it to be a big one at that! As per usual Google is not confirming either way, John Mueller from Google responded with a typically ambiguous tweet that has become the norm for Google nowadays in response to Algorithm updates post-Penguin. Later John stated his tweet did not confirm anything.

Ranking tools such as Mozcast, SERPMetrics, Algoroo help monitor fluctuations in search engine rankings and many SEO’s monitor these tools which will usually signify potentially an update through major rises or falls in rankings across a wide spectrum of search engine rankings.

 


 

Want to increase your website’s eCommerce revenue or website enquiries?

Call Verve today on 01743 360000 to discuss how we can help you.

 

Mike Harris
Digital Marketing Manager
Conversion Optimisation
Organic SEO
PPC Advertising
Content Marketing
Social Media Management
Email Marketing

Mike is Verve's Digital Marketing Manager and has over 10 years experience in the digital marketing industry. He is a Google Certified Partner specialising in Organic SEO and PPC Advertising. Mike's passion is for following new trends and seeking out a vital edge for his clients.

Mike enjoys fishing and watching football but most of his spare time is taken up pursuing various activities chosen by his daughter including soft play and tea parties.

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