Good news from Twitter about analytics
Sharing the content of your website on Twitter can be a very powerful platform, to drive traffic and engagement. Historically measuring the amount of traffic has been difficult because web analytics software has not evolved as quickly as online sharing and social signals.
Twitter have just announced the launch of Twitter Web Analytics, this new tool will allow website owners and their SEO’s to understand how much traffic they are receiving from Twitter and the effectiveness of Twitter onsite integrations.
The three key benefits are:
- You can now see the amount of traffic that Twitter sends to your site
- Understand how much your website is being shared across the Twitter network
- Calculate the effectiveness of your Tweet Button integration
Until now only advertisers had any access to analytics on Twitter
Have a look at the link:
https://dev.twitter.com/blog/introducing-twitter-web-analytics
