(Social Media Marketing)
In the modern world where individuals are almost always online, social media is one of the most valuable and cost effective forms of marketing available.
More and more people – including existing and potential customers – are participating in online conversation with like minded people. If you are not part of that conversation, you are losing valuable brand exposure and missing great opportunties to convert. Whilst social media marketing is very low cost and is proven to deliver excellent return on investment, it can be daunting for those who are unfamiliar with these new marketing channels, and it takes significant time and experience to get the best out of your campaign.
The Verve social media service is designed to keep you in total control of your messages across various social media networks and is based on understanding your own unique business challenges and objectives. We recognise that when it comes to business, one size rarely fits all, so our social media service puts the focus clearly on what channels and content matters most to your company and its specific customer profile. We’ll then work together to ensure that we create a consistent image across the relevant platforms that truly reflects your brand identity and vision.
We offer a variety of available social media marketing packages, which we can tailor to your business. There are many social media platforms to choose from, however currently the main social media sites with the highest number of active users are as follows:
Social Media Platforms
Facebook: 1.19 billion monthly active users
This is the coffee shop of the social media world and is primarily used to showcase a person’s identity and how they want to be perceived. You should never try and push products on Facebook – it should be used to gain people’s trust, gain visibility and attract people to your website, where they are then comfortable that they have chosen to view the content there. Remember, your Facebook profile is your calling card!
Twitter: 215 million active users
This is like a busy, buzzing day in Covent Garden, surrounded by people and products, who are more than happy to share potential. With only 140 characters per tweet, the information you present needs to be direct and targeted. You can also gain immediate insight into consumers and clients and share customer testimonials.
LinkedIn: 259 million
Linked in is the business networking lunch in the world of social media, suited and booted, you are there to make a professional impression. Especially a useful platform if your company has business-to-business clients. LinkedIn lets you share professional recommendations, builds your brand’s awareness through corporate word of mouth and allows you to showcase your expertise as individuals of the company and as a whole.
Pinterest: 70 million
This is the show room for your window shoppers. It is a fantastic media platform for product-based businesses or to showcase your experience and portfolio. With 69% of users finding at least one item that they’ve brought from a board that they’ve viewed, it is the new online shopping experience. You can also use this social media tool to make your website “pinnable” and therefore driving traffic to your site. The most popular pins combine great images with content to solve a problem or to inspire.
Google +: 300 million active users
This is a platform which is still to explode into the world of social media, however it is the fastest growing media site in history. Its function of having “circles” is a fantastic way of interacting and forming connections. The big benefit of google + is that it gives you the ability to use specific and targeted words that will support SEO and will increase Google’s value of your posts. Although in its early days, as it continues to grow Google plans on combining this platform with many other of its services.
*Statistics from DMR (Digital Marketing Ramblings) last updated November 2013
Social media marketing strategies aim to produce content which attracts, interests and encourages people in the public domain to share it. Social media is accessible for anyone with access to the internet, wherever they are and therefore it is a relatively inexpensive platform on which to initiate marketing campaigns. Our experience will help you identify the most relevant platforms for you and our targeted and interesting content management will help you to build your target audience, brand awareness and increase website traffic.
Our experts are more than happy to advise you on how to get the most out of SMM for your business, whether as a standalone activity or as part of a wider digital marketing package. To find out more, contact us now or call us on +44 (0) 1743 360000